Concept: Guinea Pig - One/Zero
This isn't what I asked for but it is what I wanted. This "zine" isn't about watches but we hope it will represent an extension of the same ethos MKII brings to our watches, a love of analog and print, an appreciation for the written word and design, a book about Buckminster Fuller, and the value of the experience and experiment. This was an experiment for MKII, yet also the logical conclusion to our above inspirations. The team that we assembled for the project was able to take the concept and make it into a reality that was greater than what it would have been as a solo project. In the end we are proud to say that this zine is an expression of an idea as seen through each team member's perspective. We made 500 of these Zine’s and each comes as part of a broader package, print as part of a cohesive experience.